# Gustaf Alstromer - How to Get Users and Grow

Key insight: Your product is a funnel. Lay down the funnel and optimize each step.
Donβt Start growing if you donβt have PM fit.
To measure Pm fit: ask: what is the value i deliver to my users? At which frequency?
Shelf: objects added and more precisely: objects finished and rated 5 stars with notes DAILY!
Then: measure this metric across cohorts .
How many objects are shared by those users after 10 days , 20 days , 30 days! If you have P M fit the curve should flatten , not decrease, meaning the users adopt the product !
X axis/days (day 1 day 2 etc)
y axis: nb of objects shared per user per day.
If decreases steadily: no PM fit.
Based on cohorts.
See examples! Netflix: 70% retention after 12 months.
Again if the curve is decreasing steadily donβt start working on growth. Keep improving the product.
Growth is engineered - it is not given.
Ex. Facebook went way beyond the 400m predicted.
To choose growth actions: calculate return based on cost.
EXPERIMENT EXPERIMENT EXPERIMENT.
Your product is a funnel
-Growth channels.
Virality, SEO...
SEO: 1. Keyword strategy 2. Optimize
Your page 3. Get highly ranked sites to point to you.
-Conversion rate optimization
Onboarding